A “creative concept” can be described as an idea and initiative that captures and inspires an audience. Whether it’s a new product, experience or the way you uniquely manage your business, this award is open to any tourism operator who has implemented a diversified idea that adds to the business, tourism or community. Your creative thinking has helped you to overcome obstacles faced in your business and has pushed the business forward.
Do you have a unique concept that is bringing business to your door? How do you stand out from others? Has your concept increased sales, opened new markets, or created more repeat customers?
The tourism operator must have realised and implemented their idea within January 2017 to December 2017.
This category is open to any establishment operating within a 50miles radius of the BH postcode which has a direct impact on the Bournemouth and Poole Tourism offer. You must also have been trading under the same ownership for a minimum of 12 months.